Question
Zero-click search is eating your organic traffic — who makes sure your brand still gets cited inside the AI answer?
Answer
“I have had internal and/or external SEO and, recently, AI search experts/agencies advise me for over 20 years. Search is a specialist area and every expert has their own theory on what and how to drive success. Brendan is the most expert AND practical search expert I have worked with. Not only did he provide our internal approach at Lionbridge Technologies but he advised dozens of strategic F1000 clients on their global search approach repeatedly. If I need search expertise from any one individual, Brendan is the expert I choose.”
KC LincolnCMO, Lionbridge & Entrepreneur
Engagement
A permanent seat leading GEO, International SEO, or search automation in-house, full time.
An ongoing, part-time seat on your team as Interim Head of SEO or Fractional VP-level search & AI visibility lead — strategy, reporting, and roadmap, without a full-time hire.
A fixed-scope, fixed-fee audit of how your brand is retrieved, summarized, and cited across ChatGPT, AI Overviews, and search — delivered as a prioritized action list. International SEO strategy and automation builds are scoped the same way.
Advice, training and support on SEO, GEO, and AI automation.
Subcontracted GEO/AEO and international SEO delivery — audits, strategy, and reporting your team can present under your own brand, for the specialist work you don't have in-house.
Services
Audit and optimize how a brand is retrieved, summarized, and cited across ChatGPT, AI Overviews, and emergent LLM discovery platforms.
Multi-market organic strategy, competitor matrixing, and geo-targeting analysis reported directly to CMO and sales leadership.
Python and ChatGPT-based prototypes that automate multilingual keyword research, metadata, and on-page keyword injection — plus optimized transcreation and content built around what regional audiences are actually asking.
Background
SEO throughout; GEO/AEO specialization from early 2023. Pioneered the internal shift to Generative Engine Optimization; built Python/ChatGPT automation for keyword and query research; provided technical RFP and sales support that helped secure multi-million dollar new business (SEO and non-SEO). Managed a small internal team plus a large external vendor network across 100+ market/language combinations. Founded "SEO Chat," which grew into a public webinar series in 2025.
Designed organic and paid acquisition strategy for Irish SMEs and professional bodies; built B2B training curricula, including "LinkedIn for Solicitors" via the DSBA.
Designed and implemented Data Warehouse and Business Intelligence systems for multinational clients using SQL, PL/SQL, Business Objects, and government systems using Ingres/OpenRoad.
Proof
Custom Geo-Targeting, Digital Experience, and AI Visibility reports for global RFPs helped secure multi-million dollar new business, across both SEO and non-SEO revenue.
Recurring visibility and competitive intelligence reporting formulated directly for the CMO to protect and grow international digital footprint across 100+ market/language combinations.
Managed a small internal team plus a large external vendor network — training vendor SEO specialists in keyword research and content optimization, and content creators in AI-search-ready writing. "SEO Chat" evolved into a public webinar series in 2025.
Webinar recap ↗Contact
Tell me about the role or engagement you have in mind — full-time, fractional/interim, an audit, agency white-label work, or still taking shape — and I'll reply directly.